Tourism Sector
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Tourism is by far the largest foreign exchange earner for Fiji. The tourism industry is Fiji’s largest source of investment and foreign exchange earner. The sector is private sector driven and has grown substantially over the past few years.
Growth is becoming more broad-based with benefits trickling down to the grassroots level with expanding eco-tourism and tourism related activities.
Tourism is by far the largest foreign exchange earner for Fiji. Earnings in 2007 were $784.2m (r) and in 2008 it increased to $853.1m (p). Tourist arrivals in 2006 were 548,589, 539,881 in 2007, 585,031 in 2008 and is estimated to have reached 539,405 in 2009. The industry offers a wide range of services and facilities to suit the needs of the target markets ranging from backpackers to up-market tourism products.
Potential Investment Opportunities
Eco-tourism is also a growing market segment that contributes a lot towards the development of Fiji’s tourism industry.
This segment targets visitors who are nature based and environmentally conscious visitors.
To date, more than 100 registered projects are in operation, of which a large number are owned and operated by locals. With the increase in the number of Internet users, tourists are more informed about Fiji together with the products that are being offered.
Other types of tourism that offer huge investment opportunities are agro-tourism, spa tourism, health tourism, sports tourism, nautical tourism, retirement resort villages, integrated hotels, timeshare hotels/resorts, villas and indigenous tourism. In addition, opportunities exist for attractions such as farm tours/stays, bicycle tours, more natural and cultural interpretative tours, adventure tours - trekking, kayaking, river cruises, archeological tours, hot air balloons, skydiving, parasailing, local art galleries etc.
The Fijian Tourism Product encompasses natural & cultural attractions, cruising, water sports & resort activities, yachting, surfing, diving, weddings & honeymoons, MICE (Meetings, Incentives, Conventions and Expositions), shopping, sports, and ecotourism.
Contact Details for Information
The Director for Tourism|G P O Box 1260, Civic Towers|Suva|Fiji|Phone:
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Visit us on the "Fiji Me" webste: www.fijime.com
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