Suva, Fiji. Approximately $2 million worth of immediate export deals was generated during the Tonga Business Mission held earlier this month from May 5 to May 8.

The mission, facilitated by Investment Fiji and the Ministry for Trade, Cooperatives, Micro, Small and Medium Enterprises has been an ongoing effort to strengthen trade relations in the Pacific region and promote Fijian-made products and services internationally.

These export opportunities span several key sectors, including energy, food and beverages, forestry, and wholesale/retail.

Notably, the energy sector led the way, with Paradise Technologies securing multiple high-value leads.

In the food and beverages sector, companies such as Juice Fiji, Food Processors Fiji Ltd, and Future Farms Pte Ltd (trading as Rooster Poultry) engaged in promising negotiations and partnerships with Tongan distributors.

Discussions are also underway in the forestry and wholesale/retail sectors, with companies like Tropik Woods, Ashabhai, and Vinod Patel & Company Pte Ltd having actively explored export opportunities.

Investment Fiji Chief Executive Officer, Kamal Chetty, acknowledged the efforts of the private sector and highlighted the organisation’s commitment to supporting Fijian exporters.

“We are proud to see Fijian businesses establishing partnerships into regional markets such as Tonga,” he said.

“These outcomes reflect the resilience, innovation, and competitiveness of our local companies,” said Chetty.

“Investment Fiji remains committed to building bridges between Fijian exporters and international buyers to grow our economy and create sustainable partnerships,” he added.

The CEO also acknowledged that several companies are still in the process of finalizing deals and as negotiations continue, the total value of exports is expected to increase.

Juice Fiji, one of Fiji’s growing beverage brands, had announced during the mission its successful expansion into Tonga through a new distribution partnership with Luna’Eva Supermarket and Hardware Store in Nuku’alofa.

This significant milestone marks Juice Fiji’s official entry into the Tongan market, through the Tonga Business Mission.

Founder by Panapasa Daunakamakama said he was grateful for the opportunity.

“It’s been a fruitful marketing trip. In our site visit, we managed to secure a distributor in Tonga,” he said.

The Mission underscores Investment Fiji’s approach to facilitating trade and investment opportunities, reinforcing Fiji’s role as a reliable supplier of high-quality goods and services in the Pacific.

Ends.

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