Investment Fiji in collaboration with the Fiji Consulate General & Trade Commission Australia and New Zealand engaged a targeted Export Workshop last week based on insights gained from the Exporter Training Needs Assessment carried out earlier this year.

The workshop was designed to equip participants from Micro, Small and Medium Enterprises with vital trade knowledge and connections to increase their contributions and access to global markets.

Fiji’s Trade Commissioner to Australia and New Zealand Daniel Stow while delivering his opening address said, exports still continued to be a critical component of Fiji’s economy which have the potential to unlock further economic development, diversification and resilience.

“Commercial agriculture has immense potential in Fiji and continuing to promote and attract investment in this sector remains crucial in developing and unlocking further export opportunities and increasing volumes, particularly in terms of addressing issues such as ensuring quality and consistency of supply,” he said.

Stow also encouraged local businesses to benefit from the opportunities presented by global uncertainties.

“Australia and New Zealand together make up nearly two-thirds of all overseas arrivals into Fiji and these strong people-to-people ties now pave the way for even greater levels of business-to-business connections,” he added.

He said in first half of 2024 Fiji’s agricultural exports exceeded F$385m with kava emerging as the single highest earning commodity at nearly $22m – an increase of over 20% from the previous year.

Values of fresh and chilled agricultural exports also increased by over 27% over the same period reaching F$38.2m.

Investment Fiji Chief Executive Officer, Kamal Chetty emphasized the significance of the workshop in supporting the growth and export readiness of Fiji businesses.

“Workshops such as this is integral for our exporters, particularly those who are ready to export or expanding their market reach internationally.

“It offers a unique opportunity to gain hands-on knowledge and connect directly with trade professionals who understand the nuances of global markets,” he said.

“At Investment Fiji, we want to ensure that every business, no matter its size, is equipped with the tools and confidence to reach beyond Fiji’s borders and tap into the global markets.”

Shahil’s Party Ice and Frozen Supplies director Avishay Singh, a workshop participant said, the sessions were insightful in terms of understanding the export journey, biosecurity compliance and certifications, Government Support and Free Trade Agreements as well as Navigating Logistics and Global Supply Chain.

Another participant, Taveuni Kava and Dalo Dealers Finance Head Sheenal Reddy found the workshop productive, particularly the strategies for reaching external markets and understanding the preferences of international buyers when it comes to agricultural exports.