Alibaba Group, which operates some of the world's leading e-commerce platforms has taken the initiative to support small, medium and large enterprises in Fiji to find diversification and new markets through their Alibaba.com global business-to-business (B2B) marketplace.

The company, with the assistance of Investment Fiji and the Fiji Commerce & Employers Federation (FCEF), hosted a Fiji B2B Summit in Suva last week, designed to help local businesses expand their global reach and exports through Alibaba.com.

The summit featured industry experts from Alibaba including General Manager of Alibaba Australia and New Zealand Pier Smulders and Business Development Manager of Alibaba.com Daniel Zhou, who shared insights on the latest global B2B trends, effective strategies for leveraging Alibaba.com, and the advantages of the company’s tailored ‘Gold Supplier’ program.

Pier Smulders, General Manager of Alibaba Australia and New Zealand commented: “We are honoured to launch our Global Gold Supplier Program in Fiji, marking its debut in the South Pacific. This initiative aims to empower Fijian businesses by elevating their global exports and assisting SMEs in embarking on their export journey. Alibaba.com is not merely a platform; it's a comprehensive toolkit offering insights, networks, and the strategic partnerships necessary for sustainable business growth. We extend our deepest gratitude to our local partners, Investment Fiji and the FCEF, whose support has been invaluable in making this event a reality."

Investment Fiji Chief Executive Officer Kamal Chetty while emphasizing on the significant potential for local businesses to capitalize on Alibaba.com, stated that the primary objective is to facilitate the expansion of local businesses on a global scale.

"Platforms such asAlibaba.com offer a unique and an exceptional opportunity for our local businesses to access a broader array of markets and connect with potential business prospects."

Investment Fiji is committed to strengthening its collaboration with Alibaba to further foster economic growth in Fiji.

"The Fiji B2B Summit: Navigating Global Markets with Alibaba.com serves as an ideal platform for businesses to gain insights into Alibaba.com, its extensive network of buyers, and the strategies for expanding their market presence and boosting sales, "mentioned Chetty.

‍