The Australia business mission organized by Investment Fiji was described as fruitful by Agricultural Marketing Authority (AMA) Chief Executive Ajay Singh.

Singh said the mission provided them with a networking platform between existing and potential trade partners.

Apart from attending business-to-business sessions, the AMA team present in Australia were in the field to meet several distributors and retailers who opted for ‘Fijian Made’ products.

Singh said the increasing demand for ‘Fijian Made’ products clearly states the product's visibility in the Australian market, and the need for further branding.

He stated their team was also pleased to have engaged in positive discussions with potential investors and importers, and is committed to capitalizing on the opportunity to increase market presence in Australia which will also assist in the increase in Fiji’s overall Gross Domestic Product (GDP).

The Fijian delegation also met Pacific Trade Invest (PTI) Australia Impact Investment Manager, Leata Alaimoana-Roberts where she was updated on the Fiji Australia Investment and Trade Mission held last week and discussed potential areas of collaboration in investment attraction.

Alaimoana-Roberts shared that PTI Australia would work with Investment Fiji to coordinate new and existing Investment leads and add Investment Fiji as a member of their investment committee.

She added there were also potential training opportunities for Investment Fiji and highlighted the PTI Australia Investment and Trade incentives available for Pacific Island countries.

Investment Fiji Chief Executive Officer Kamal Chetty highlighted Investment Fiji's Transition into IPA and thanked Pacific Trade Invest (PTI)Australia for their cooperation during the recent Investment and Trade mission to Australia.

He also emphasized on the marketing plans to attract investment into Fiji, strategic plan for next 3 to 5 years, investor ready projects and the ease of obtaining visitor business visas.

‍