Exporter anticipates market expansion

Fiji Agro-marketing is hopeful to extend its successful track record in market development through its participation in the upcoming outbound business mission to North America facilitated by Investment Fiji. 

 Following fruitful engagements with Investment Fiji in previous missions to Australia and New Zealand, the agricultural entity is confident in the benefits this venture will bring.

 Agricultural Marketing Authority t/a Fiji Agro-marketing, Business Relationship and Innovation Manager Rajan Naicker highlighted the significance of this opportunity, stating that the visit to North America alongside other industry stakeholders will facilitate penetration into broader markets, enabling the company to capitalize on export potential.

 “We intend to explore new market opportunities, broaden footprints, search for new product development ideas and understand the North America market demand,” highlighted Naicker.

 Operating as a statutory body under the ambit of Ministry of Agriculture& Waterways, Fiji Agro-marketing is dedicated to providing markets to rural and maritime farming and fishing communities.

 Investment Fiji's outbound mission to the United States of America and Canada, in collaboration with the Ministry of Trade, Cooperatives, Small and Medium Enterprises, and Communications, and the Fiji Trade Commission North America is scheduled from May 4th to May 14th,2024.

 Led by Minister for Trade, Cooperatives, Small and Medium Enterprises, and Communications, Hon. Manoa Kamikamica, the mission signifies Fiji's proactive approach to international trade.

 Naicker emphasized the company's goals, which include promoting Fijian-made products, expanding their footprint with the "Fiji fresh" brand, exploring new market avenues, understanding trade regulations, and networking with importers, particularly former Fiji citizens, and Pacific islanders residing in the USA and Canada.

 "We play a pivotal role in the improvement of the livelihood of rural and maritime households, by providing markets to the door steps of rural and maritime farmers and fishermen. Securing market opportunities for them will motivate them to grow and fish more, uplifting their economic well-being and living standards,” added Rajan.

 The mission aims to forge new business relationships, enabling more customers to experience Fijian products' uniqueness, fostering product diversification, and addressing Fiji’s trade balance.

 Naicker expressed optimism about the outcomes and increased revenue.

 Investment Fiji Chief Executive Officer Kamal Chetty stated the investment and trade mission to North America presents a significant opportunity for Fiji Agro-marketing and other participants to showcase the quality and diversity of Fiji-made products on the international stage.


“We are committed to supporting local businesses in expanding their reach globally. We are optimistic this mission will contribute to the growth and prosperity of Fiji's economy,” mentioned Chetty.


[Picture Caption: Agricultural Marketing Authority - Business Relationship and Innovation Manager Rajan Naicker]