Investment Fiji, in collaboration with the Pacific Trade Invest Australia and the Fiji Consulate General & Trade Commission, Australia & New Zealand led a strategic in-market visit to Australia from the 7^th to 11^th of March, 2025, with Fijian exporters to explore key opportunities and deals.

Representatives from three Fijian companies, Agro-Marketing Authority (AMA), Fruit Core, and Road King Farms had the opportunity to directly engage with buyers, distributors, and industry leaders to strengthen their trade relationships and enhance their export capabilities.

The delegation commenced their visit by attending the Fiji Trade Expo at the High Commission in Canberra, where they had the opportunity to promote and market their products and company to approximately 150 attendees, including private businesses and diaspora members.

As part of the visit, the Investment Fiji team, along with the participating businesses, also conducted visits across six Pacific and Asian grocery stores as well as targeted B2B meetings in Canberra and Sydney.

Investment Fiji Chief Executive Officer, Kamal Chetty emphasized the importance of in-market store visits for Fijian companies to have a better understanding of market expectations.

“The store visits were a chance for the exporters to gain insights on the current consumer trends of Pacific Island Products and likewise gauge the competition in the market from exporters from other countries,” he said.

“This was also an excellent opportunity for the exporters to also hear first hand from storeowners,” added Chetty. 

Director of Road King Farms Atish Prasad, said that understanding the challenges faced by importers and their expectations for high-quality products was a key takeaway for him.

He added that Fijian exporters must maintain the highest standards and continue to strengthen Fiji’s brand reputation in international markets.

The visibility of Fijian products from Food Processors Fiji, FMF, PAFCO, Road King Farms, and Southern Cross Food Pte Limited in Canberra stores also highlighted the growing success of Fijian made products in Australia.

The in-market visit was supported by the Fiji High Commission in Canberra, Pacific Trade Invest Australia, and the Fiji Consulate General & Trade Commission, Australia & New Zealand.

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