Investment Fiji secures sweet deal for Bhikhabhai Group

Investment Fiji has enable done of Fiji’s largest manufacturers of sweets and savories to reach greater heights by providing them with export opportunities to regional and international markets.

Bhikhabhai Group which consists of Bhikhabhai and Company Pte Limited (Bhikhabhai brand) and Swits-n-Snax (Fiji) Pte Limited (BBC Bhuja brand) has managed to venture into Samoa and New Zealand markets after listing its products with Investment Fiji for scope in different export markets.

Investment Fiji Acting Chief Executive Officer Kamal Chetty said Investment Fiji has always been at the forefront of assisting exporters by providing them with information, advice, and services they need to thrive globally.

“Helping local businesses to expand to other parts of the world is one of our key strategic goals and we are fully committed towards it,” said Chetty.

“From initial considerations to shipment, Investment Fiji plays a key role in discovering opportunities, and industry insights, connecting exporters to the right authorities and buyers, and ensuring that they have access to the latest market information.”

Bhikhabhai Group Executive Director Viraaj Lad has expressed gratitude to Investment Fiji for its steadfast efforts in taking the 90-year-old brand overseas.

“Bhikhabhai Group has been doing exceptionally well in the local market since its establishment in the late 1920s.  We marketed our products via online marketing with Investment Fiji and got approached by a New Zealand distributor. Since September 2021, we have sent two shipments,” mentioned Lad.

He stated that Investment Fiji provides a great platform to diversify into other markets and help form a strong relationship with other businesses.

“Overall it has been a good journey and we have managed to know customer expectations in other countries. Building a strong link of relationships is key to doing business and Investment Fiji has truly delivered that link. They have liaised with us on interests from potential importers of our products and got us introduced,” stated the Bhikhabhai Group Executive Director.

Bhikhabhai Group which has invested over $5.9m in the last decade in Fiji is now on the verge of launching some of its new products. 

“The Fijian business environment is very conducive to business growth which is why we continue to invest in our people and plant and machinery. The tax reforms and consistency in legislation have also given us a lot of confidence,” mentioned Lad.

Bhikhabhai Group employs over eighty staff in five different shops across Fiji and specializes in premium Indian sweets and snacks.