Logo Investments targets overseas markets

For decades, Fiji’s agricultural and forestry sectors have done the heavy lifting that too often goes unnoticed. They provide food security for our people, raw materials for international trade, and livelihoods for thousands of families in village sand settlements far from the capital.

These sectorsare the backbone of Fiji, transforming our natural abundance into sustainableenterprise and proving that our economy is far more diverse and resilient thanany single industry. When agriculture and forestry thrive, so do ourcommunities. They keep our young people employed, our lands productive, and ourexport economy balanced.

For 30 years, Logo Investments Pte Ltd has been part of this story. Operating from freehold land in Buca Bay, the company supplies timber, kava and other root crops to local hardware stores and residents in the surrounding area. The Ting family manages the entire timber supply chain themselves, sourcing, milling and supplying their own mahogany. This is a semi-hardwood with a high recovery rate, processed by a four-member team right at the logging site. The family also runs its own farm adjacent to the site, growing kava, turmeric and other crops using organic manure produced from sawmill by-products.

The company’s connection to the community runs deep. Local youth are engaged in the timber mill, and 15 women from nearby villages work the kava farm on a two-week rotation that gives more people the chance to earn.

What began as modest local supply has grown into something far more significant. Over the years, Mr. Patrick Ting and his family have built a living example of how local expertise, patience, and respect for the land can yield extraordinary results.

The company manages private woodlots featuring massive trees, with log diameters ranging from 70 centimeters to over a meter thick. In forestry, timing is everything. These trees have reached their prime 35-year maturity window—the exact moment they need to be harvested before crossing the 40-year mark, when the wood's center can become spongy and lose its premium value. With all Environmental Impact Assessments and inventories already completed, the Ting family is ready to responsibly harvest this resource. Their eyes are set on major international export markets across New Zealand, Australia, and the United States.

What sets Logo Investments apart is not just what they harvest, but how they do it and who they do it with. Rather than letting the first fresh cuts of raw logs go unused, the Ting family plans dedicated workspaces where local women can craft small chairs, desks, and coffee tables from these offcuts. This commitment is already woven into the daily rhythm of the business. As the company grows, the benefits remain exactly where they belong in Buca Bay.

Beyond timber, Logo Investments is also invested in the agricultural exports that are increasingly capturing global attention. The company is preparing to expand its planting into virgin lands to meet the rising international demand for kava; a crop that has moved far beyond traditional use to become a staple in wellness markets worldwide.

True to their philosophy, the Ting family has created a sustainable cycle that benefits both the land and the business. Natural by-products from their sawmill operations are converted into organic manure, enriching the soil for their kava and turmeric crops. This is farming that works with nature, not against it.