With a focus on promoting Fiji as a competitive outsourcing destination, establishing partnerships with North American businesses and industry stakeholders, exploring avenues for collaboration and technology transfer, and advocating for supportive policies and incentives, Outsource Fiji aims to achieve several objectives during the Fiji North-America Business Mission.

 Led by the Deputy Prime Minister and Minister for Trade, Cooperatives, Micro, Small and Medium Enterprises, and Communications, Honorable Manoa Kamikamica, the Business Mission to the United States of America and Canada which is facilitated by Investment Fiji in collaboration with the Ministry of Trade, Cooperatives, Micro, Small and Medium Enterprises, and Communications, and the Fiji Trade Commission North America will commence from 4^th May, 2024.

 As a participant in this Business Mission, Outsource Fiji, the industry body that guides and ensures the development of the BPO industry in Fiji stands confident to contribute significantly to positioning Fiji as a competitive outsourcing destination on the global stage.

 Outsource Fiji Executive Director Sagufta Janif mentioned, by strategically networking with key stakeholders and showcasing Fiji's value proposition, they intend to cultivate trust and interest among North American businesses and investors, fostering long-term partnerships and driving mutual growth and success.

 “During the mission, Outsource Fiji will focus on exploring partnerships and investments in specific areas of the outsourcing sector, such as IT/software development, customer service, finance/accounting, back-office operations, and emerging technologies. Additionally, Outsource Fiji will prioritize training and capacity building opportunities for its workforce, integrating new technologies to enhance productivity, and understanding regulatory and quality certification requirements to ensure compliance and credibility in the global market,” Janif further added.

 “The global Business Process Outsourcing (BPO) market is experiencing robust growth, projected to reach $405.6 billion by 2028 from $235.9 billion in 2020. If we tap into at least 5 percent of this market, it could potentially translate into 25,000 jobs over the next decade,” stated Outsource Fiji Executive Director.

 “The sector has already seen a significant increase in employment, from 3000 pre-pandemic to 8000 post-pandemic,” highlighted Janif. 

 Investment Fiji Chief Executive Officer Kamal Chetty stated that the Fiji North-America Business Mission represents a significant opportunity for Fiji to demonstrate its potential as a competitive outsourcing destination.

 “We are excited to collaborate with Outsource Fiji and other industry stakeholders to showcase Fiji's unique strengths and capabilities to North American businesses and investors,” said Chetty.

 A team of 30 delegates including Government representatives, private sector organisations and business leaders will depart the country this weekend to foster bilateral partnerships during the Business Mission which culminates on 14^th May, 2024.